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Introducing
Passive Tracking of Crowd Volume
CrowdControl provides an accurate assessment of people passing or assembled at a location. This has many applications in retail, public transport and safety.
Signed in as:
filler@godaddy.com
CrowdControl provides an accurate assessment of people passing or assembled at a location. This has many applications in retail, public transport and safety.
The Out of Home (Outdoor) Industry has proved itself as a powerful medium within a world crowded by multiple forms of alternative media. Research shows that Outdoor advertising can drive people into stores and prompt consumer decisions in shop, at the shelf or online on their phones.
In fact, the industry body Outsmart has said that people who have viewed an OOH campaign are 37% more likely to make a brand action on their phone than those not exposed in an outdoor environment based on our prior research.
However, Outdoor only gets a fraction of a companies marketing budget compared to other media, typically between 4 to 8% of overall marketing spend. Why is this, when it’s a cheaper option to drive people into stores or make a purchase online?
One answer: lack of metrics.